OVERVIEW

Edsy is an English learning platform used in classrooms across Thailand. When I joined, the product was scaling quickly without a clear foundation. I worked with product and engineering to improve UX, define a stronger visual direction, and build a scalable design system. The goal was to make Edsy easier to use in classrooms, more supportive for students, and more sustainable for the team.

Edsy is an English learning platform used in classrooms across Thailand. When I joined, the product was scaling quickly without a clear foundation. I worked with product and engineering to improve UX, define a stronger visual direction, and build a scalable design system. The goal was to make Edsy easier to use in classrooms, more supportive for students, and more sustainable for the team.

IMPACT

  • Used by 100+ schools and 50,000+ students; recognized by MIT Solve and UNESCO

  • Improved English test scores by up to 37% in government schools

  • Built a scalable UX and design system to speed up team execution

  • Aligned product, engineering, and business around a shared experience vision

The Problem

Edsy had grown quickly, but the experience hadn’t scaled with it.

Edsy started as a small pilot and grew fast. Features were added quickly. Visual consistency slipped. Some tools became hard to use in live classrooms.

At the same time, the product had to work for three groups:

  • Schools deciding whether to buy it

  • Students trying to build confidence

  • A small team shipping under pressure

Platform Audit

I started by understanding where the experience was breaking down for students.

I started by understanding where the experience was breaking down for students.

Before proposing solutions, I conducted a full audit of the student experience to understand where the product created friction and where the design system lacked structure.

Before proposing solutions, I conducted a full audit of the student experience to understand where the product created friction and where the design system lacked structure.

Before proposing solutions, I conducted a full audit of the student experience to understand where the product created friction and where the design system lacked structure.

ResearcH

We grounded decisions in how students and teachers actually experienced Edsy.

We grounded decisions in how students and teachers actually experienced Edsy.

We grounded decisions in how students and teachers actually experienced Edsy.

Before proposing solutions, I conducted a full audit of the student experience to understand where the product created friction and where the design system lacked structure.

38 Schools

5 Usability interviews

4 Competitive benchmarks

To better understand real usage, I analyzed feedback from 38 schools using thematic analysis and validated patterns through 5 usability interviews with students and teachers. The data showed strong confidence gains, but also highlighted friction around control, clarity, and reliability.

In parallel, we conducted a competitive UX benchmark against tools frequently compared by schools, including Duolingo, Mondly, and ELSA. While Edsy was trusted for structured classroom use, competing products felt more engaging due to stronger visual identity, richer feedback, motion, and audio cues.

From Insights to Direction

The research pointed to one clear problem and one clear path forward.

The research pointed to one clear problem and one clear path forward.

What I learned:

  • Students cared most about encouragement and visible progress

  • Teachers needed clarity and reliability during class

  • Buyers trusted Edsy, but felt it looked serious and less engaging than other tools

Interaction and Visual Refresh

Overall Visual Refresh & Scaleable Design System

Overall Visual Refresh & Scaleable Design System

We unified the visual system and softened the tone so the product felt more welcoming, while still focused on reducing hesitation, increasing feedback clarity, and reinforcing progress.

Login, Onboarding, Profile Setup

Login, Onboarding, Profile Setup

The original version had no onboarding, assuming teacher supervision was enough. The redesign introduced a splash screen and profile personalization using gender-neutral mascot avatars, making the experience more playful, inclusive, and welcoming for students.

The original version had no onboarding, assuming teacher supervision was enough. The redesign introduced a splash screen and profile personalization using gender-neutral mascot avatars, making the experience more playful, inclusive, and welcoming for students.

Home Dashboard / My Classroom

Home Dashboard / My Classroom

Students often felt unsure what to do next. My classroom was redesigned to clearly surface the next action and show progress, helping students quickly understand what to do next.

Students often felt unsure what to do next. My classroom was redesigned to clearly surface the next action and show progress, helping students quickly understand what to do next.

Students often felt unsure what to do next. My classroom was redesigned to clearly surface the next action and show progress, helping students quickly understand what to do next.

Activities with AI integration

Activities with AI integration

We clarified activity types and added feedback moments to reduce repetition and keep students engaged.

We clarified activity types and added feedback moments to reduce repetition and keep students engaged.

Reflections

This project reminded me that structure and emotion have to work together.

This project reminded me that structure and emotion have to work together.

Design systems help teams scale. Emotion helps students stay motivated. At this scale, you need both.
This project taught me how to design for learners, teachers, and buyers at the same time, without losing clarity.

Design systems help teams scale. Emotion helps students stay motivated. At this scale, you need both.
This project taught me how to design for learners, teachers, and buyers at the same time, without losing clarity.

EDSY ✺ SHIPPED 2025 ✺ Web App

AI-powered English learning for confident speakers


FOCUS

AI Integration, Art Direction, Design Strategy, Mentoring

YEAR

2024 - Present

TEAM

1 Junior designer, 1 PM, 3 Developer

ROLE

Design Consultant

FOCUS

AI Integration, Art Direction, Design Strategy, Mentoring

YEAR

2024 - Present

TEAM

1 Junior designer, 1 PM, 3 Developer

ROLE

Design Consultant

Next project

An Emotional Wellness Companion
for Young Learners